Bundle of Bliss | Packaging Design for Nourish You

Background & Objective

​The project was centred on creating two distinct gift hamper packaging designs for Nourish You, an Indian superfood brand that introduced Quinoa and Chia to the Indian market. These hampers were designed for the festive season, from Dusshera to Diwali. The primary objective was to create festive packaging that is appealing, reflects Indian cultural vibrancy, and aligns with the brand’s identity as a purveyor of healthy snacks.

Design Brief

The task was to design two festive gift hampers for Nourish You that could represent the spirit of Indian celebrations without being tied to a specific festival. The design needed to use bright, celebratory colours that appeal to a wide audience and convey festivity.

Design Statement

The packaging must balance a high-end look with affordability, ensuring it serves as a desirable yet accessible gifting solution during the festive season. It should communicate a sense of festivity and quality, aligning with the brand's story of valuing the Indian roots and healthy living.