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Bundle of Bliss | Packaging Design for Nourish You

Background & Objective

The project was centred on creating two distinct gift hamper packaging designs for Nourish You, an Indian superfood brand that introduced Quinoa and Chia to the Indian market. These hampers were designed for the festive season, from Dusshera to Diwali. The primary objective was to create festive packaging that is appealing, reflects Indian cultural vibrancy, and aligns with the brand’s identity as a purveyor of healthy snacks.

Design Brief

The task was to design two festive gift hampers for Nourish You that could represent the spirit of Indian celebrations without being tied to a specific festival. The design needed to use bright, celebratory colours that appeal to a wide audience and convey festivity.

Design Statement

The packaging must balance a high-end look with affordability, ensuring it serves as a desirable yet accessible gifting solution during the festive season. It should communicate a sense of festivity and quality, aligning with the brand's story of valuing the Indian roots and healthy living.

Packaging

The packaging for the gift boxes was crafted from high-quality cardboard, chosen for its durability and eco-friendly, recyclable nature. This material not only supports sustainability but also ensures the hampers are sturdy and reliable for gifting purposes. To enhance the premium appeal, certain design elements were accentuated with gold foil printing, adding a festive and elegant touch. The final layer of matte lamination was applied to provide a smooth, refined finish, balancing the luxurious look with a subtle sophistication.

INSPIRATION BOARD

BOB Moodboard.png

COLOUR PALETTE

#DC1F25

Imperial Red

#F1592B

Burnt Orange

#295EAC

Cobalt Blue

#4ABDCC

Medium Turquoise

Gold Foiling

BOX 1: ILLUSTRATION LAYERS

Box 1: Illustration Layers

Box 1: Illustration Layers

Box 1: Illustration Layers

FINAL ILLUSTRATION DESIGNS

FINAL PRODUCT LISTING IMAGES

Final Illustration Design

BOX 2: ILLUSTRATION LAYERS

FINAL ILLUSTRATION DESIGNS

FINAL PRODUCT LISTING IMAGES

CARD DESIGN FOR THE GIFT BOXES

Greeting Card Mockup.png

CARD MOCKUP

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