About Brand

Kshemam is a hypothetical Indian brand. 'Kshemam' means well-being in the Sanskrit language. The brand aims to provide its customers with increased immunity by drinking shots made from 100% natural ingredients with zero preservatives.

 

The idea for the product came into existence from the word Kadha or Kashayam, which, while growing up, was every Indian grandparent's cure to every problem. It is simply an amalgamation of natural ingredients mixed with water to provide immunity and heal its drinker.

 

Hence, the visual identity of the brand was inspired by nature and cloves, a common spice used in these Indian recipes.